NEW COLOUR HOUSE
Innovation and creativity is what keeps Fatal Attraction at the very forefront of our industry and we're delighted to announce that as from 20th April 2023 we are partnering with ALFAPARF Milano Professional, Italy’s #1 brand in the professional hair colour range.
With an outstanding range of high-quality and innovation-driven professional hair colour products formulated and tested in the company's labs near Italy’s fashion capital Milan, we are excited to be able to create your perfect hair colour with some of the most technologically advanced colouring products available today.
Sustainability is a core value for ALFAPARF Milano, and the company is committed to reducing its environmental impact. This includes using renewable energy sources in its manufacturing facilities, reducing waste and packaging, and using eco-friendly ingredients and materials where possible.
Another benefit of this new partnership is that our Creative Team will be offered an excellent education programme to keep up to date with the latest techniques and product developments to bring you the best customer service at all times.
